ux designer · based in scotland
i turn complexity into clarity — through research, systems thinking, and precise visual craft.
tools & skills
figma
webflow
html
css
javascript
git
notion
miro
selected work
redesigned the core analytics dashboard for a b2b fintech platform processing £2m+ in daily transactions. the existing product had grown organically — seven teams, no shared design language, and a 40-step onboarding flow that was losing 60% of new users. led end-to-end: research, information architecture, design system, and final handoff to engineering.
designed a patient-facing mobile app for a digital health startup connecting people with NHS-registered therapists. the challenge was navigating strict clinical constraints while building something people would actually want to use at their most vulnerable. conducted 24 moderated research sessions across three patient cohorts to get it right.
rebuilt my own portfolio from the ground up — not just visually, but strategically. audited what was and wasn't converting, interviewed three senior designers about how they evaluate portfolios, and used that research to restructure the narrative. designed and coded entirely in html and css, with matter as the sole typeface.
design process
user interviews, competitive analysis, and stakeholder alignment to understand the real problem space.
synthesising research into clear problem statements, personas, and measurable success criteria.
wireframes, prototypes, and high-fidelity visuals — iterated rapidly with continuous user testing.
production-ready design systems, developer handoff, and post-launch measurement.
about
i design research-driven digital products for ambitious companies. my background spans ux, ui, and webflow development — which means i understand how things actually get built.
i work across the full design cycle. from early discovery and synthesis through to production-ready handoff. i care about the space between research and execution — where most design value gets lost.
currently open to full-time ux roles
more about me →available for freelance projects and full-time roles. reach out and let's talk.